26 comments

tirthomitro's picture
tirthomitro
2722 pencils

can somebody pls. explain the technology??

they showed me a picture & i laughed
dignity has never been photographed

tamer samy's picture
tamer samy
683 pencils

smart..

Guest's picture
Guest

what?

dadada's picture
dadada
1719 pencils

it seems there's a good idea but we don't have enough explaination!

Everybody is creative, be yourself.

Guest's picture
Guest

It is one of those stamps that people use to address envelopes or mark files. These stamps are personalized for the person receiving the DM. When they push down on it, the ink leaves the personalization on the DM piece. I'm not sure of the sensibility behind it. But it is always fun to receive a stamp with your name on it.

Guest's picture
Guest

why should i push it not but not just open?

satrianee's picture
satrianee
3748 pencils

just because it locks the wrapping. to unwrap the mail you need to push this button-like thing first. and once you did, your name stamped on the mail...

cute indeed... but limited execution possibility.

Guest's picture
Guest

Nice idea. But how does this DM get mailed to the right person in the first place?

acushla's picture
acushla
10 pencils

Nice idea, but how does this DM get mailed to the right person in the first place?

CurryJ's picture
CurryJ
955 pencils

I'm sure they have a database. My question, though, is what's the purpose behind it?

================================================
I think; therefore I am

GSR's picture
GSR
38 pencils

Very Nice1

Guest's picture
Guest

here is the short rationale that was sent with this DM...

With RAPP launching a new brand worldwide, our office in Colombia had to make clients feel personally involved with the new image. So we conducted an online survey asking all of our clients, among other questions, what their favorite punctuation mark was. Days later, we sent out a mailing that was innovative on two counts: 1- upon pressing a large "button", the box opened itself, and 2- only then the receiver discovers the button is really a stamp with his own name and his preferred punctuation mark. He has just personalized his own communication, and now his name is our brand, our brand is his name.
The results? Clients loved it so much, their names (and our brand) have been showing up everywhere, on all sorts of other communications.

Winner of a 2009 AMAUTA award (Latin America´s ultimate direct and interactive marketing award)

Guest's picture
Guest

Is innovative and genuine. Excellent Performance!

Guest's picture
Guest

Very nice idea! I just wonder what kind of results they had... what can you measure there?

Guest's picture
Guest

Nice idea !!!

Guest's picture
Guest

I saw this piece as a judge at the AMAUTA awards, and not only is it a great way to impress and surprise a client, what the online board doesn't mention is how cleverly crafted the box/letter is. As soon as you push the button, it opens itself!!!

Very well done, RAPP Colombia!!!

A stranger abroad's picture
A stranger abroad
427 pencils

Cool. Thanks for extra explanation. Very nice, and proves DM can be great.

Guest's picture
Guest

Super DM piece... very innovative indeed

Guest's picture
Guest

Está muy muy chévere parceroooossss!!!! desde RAPP Ecuador.

Guest's picture
Guest

UNA MUY BUENA PIEZA, QUE JAMAS SALDRIA DE LA CABEZA DE PABLO CASTRO.

Guest's picture
Guest

genius!

Guest's picture
Guest

Querido "Guest"....
Piezas tan buenas como esta nunca salen de una sola cabeza... pero sí puedo confirmar que salió de las cabezas de Yesid Suárez y PABLO CASTRO. Pero bueno, gracias por ser mi ANTIFAN!!! Att: Pablo Castro

Guest's picture
Guest

Felicitaciones, Pablo!!!

No sabía que tu cabeza era tan conocida, tan famosa, tan bien estudiada por los Antifans (como bien has bautizado a los idiotas que aman odiar a los que sí hacen cosas) ¿Cómo habrán hecho para determinar con tanta certeza si una pieza salió de ahí o no ? Una verdadera proeza.

Ah, y felicitaciones también por la pieza...

Guest's picture
Guest

Nice to see great work come out of Colombia.

nohan's picture
nohan
15 pencils

Very unique idea...super DM piece....
I wonder... how it opens, what technology????

somecopywriter's picture
somecopywriter
1099 pencils

Nice idea, the personal touch is missing too often these days. I wouldn't just like to receive this; I'd keep it.

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