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Raj Sharma: Binoculars

Raj Sharma: Binoculars
Your rating: None Average: 5.1 (15 votes)

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Released: 2008

Comments

Guest's picture

smart chor (420)

Ad_boy's picture 34 pencils

If there were some kind of magnifying property to the business card, it would be a different story. But just having a bird in the binocular view - a bird printed on the card itself - is a bit nowhere. Who is going to go and hold up the card against the sky in order to see what it does? But if you did, would you get the exact same shade of blue, I wonder?!! Or have I missed something here?

Guest's picture

It was (..) also self-explanatory.

I guess that explains it all.

Guest's picture

Well, in that case, I don't like it at all. Also, if you really *must* make ads for clients who you don't actually have - no problem (in my opinion) - but then they have to be really, truly stand-out stuff.

Guest's picture

Thought this was for MasterCard.

Guest's picture

yeah me too ! for everything else there's mastercard!

Guest's picture

not new...."old idea"...the brand is "transparent"

Guest's picture

When it comes time to choose an ornithologist, there are many to choose from, so it's important to be memorable.

Guest's picture

like, what would you need an ornithologist for,
so that you have to pick up yellow pages, huh?

JPhilly's picture 173 pencils
6

I always love attempts to be memorable on a biz card. The concept seems nearly there, but lacking something I can't quite put my finger on.

NastyJester's picture 746 pencils

Let me see if I have this right... there is no bird on the actual business card, just a die-cut, binocular-lens hole? Would it not be better to print a bird onto Acetate, and use that to fill the space?

Guest's picture

mmm nice idea..

Guest's picture
7

If you have to do it, you might as well do it right.,

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