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The Doodle Book

Agency: 
Published/Aired: 
August 2012
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Description: 

Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.

Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.

Advertising Agency: Red Lion Publicis, Mumbai, India

Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni

Comments (3)

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Highest Rated

lezy's picture
lezy
377 Activity Scores

niceeeeeee
jst like the agency... simple, innovative and interesting.

like the idea

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