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The Doodle Book

Agency: 
Published/Aired: 
August 2012
Description: 

Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.

Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.

Advertising Agency: Red Lion Publicis, Mumbai, India

Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni

Comments (3)

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Highest Rated

lezy's picture
lezy
Activity Score 377

niceeeeeee
jst like the agency... simple, innovative and interesting.

like the idea

kleenex's picture
kleenex
Activity Score 43493

COOL!!!

mmackinven's picture
mmackinven
Activity Score 1608

Where's the proofreader? Neat idea but did it actually work?

lezy's picture
lezy
Activity Score 377

niceeeeeee
jst like the agency... simple, innovative and interesting.

like the idea

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