Prostate Cancer Foundation: Foam Finger Give Away

Get checked!
1 in 6 american men will develop prostate cancer in their lifetime.
Learn more at PCF.ORG

Advertising Agency: BBDO, New York, USA
Creative Director: Tim Bayne
Creative Director: Lauren Connolly
Associate Creative Directors: Ash Tavassoli, Yvonne Cheng
Published: September 2012

4 comments

the_lizard_king's picture
the_lizard_king
1259 pencils

The finger pun works really well. The ambient media selection is great too. But I really don't know if i would like to wear 'the finger' donning an advertise about prostate check-up.

And then GOD said...
Let there be creativity!!!

kleenex's picture
kleenex
29411 pencils

the idea works for me.

HTG's picture
HTG
239 pencils

Funny, smart, and makes getting poked less of a taboo ... as long as it's in the doctors office.

DaAvitar's picture
DaAvitar
154 pencils

I wouldn't wear it....great idea nonetheless

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