Product: Fedrigoni Freelife Series, a type of paper that is certified for a long life.
Problem: PrismPapyrus wanted to convey the availability and the characteristics of this paper to its existing and prospective clients. But they only had a budget of $1500 to do this. The limited budget put mass media out of the equation. So this is how we did it.
Solution: We sent their clients a DIY direct mailer, printed on the Fedrigoni Freelife paper, of course. It let them create little paper models of endangered species that they could put on their desks and thus preserve them for a long time. The DM did its job and conveyed the long-lasting character of the paper in the most interesting manner.
Results: There was a sharp surge in the inquiries for Fedrigoni Freelife Series and nearly 30% of those resulted in sales for PrismPapyrus.
Advertising Agency: Eleven Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Virendra Tivrekar, Sanjog Karulkar
Copywriter: Saurabh Sawant
Photographer: Farzan Randelia
Illustrator: Sachin Kondhalkar
Director: Sarfaraz Patel
Brand Manager: Abbas Sikandar