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Agency: 
Published/Aired: 
March 2012
Description: 

Direct advertisment created by Staff, Brazil for Princesa, within the category: Retail Services.

Forgot to buy anything? We remind you.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Felipe Menezes, Bernardo Machado, Henrique Parada
Copywriter: Maicon Silveira

Comments (10)

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Highest Rated

theanc's picture
theanc
Activity Score 2783

Although it's good media idea, wouldn't it be kind of annoying to see those tags everywhere? I mean, splashes were made to get people's attention because they don't want to see ads. I wouldn't like to give my attention to something so invasive like this.

lpgatti's picture
lpgatti
Activity Score 339

awesome!

Lp Gatti

kleenex's picture
kleenex
Activity Score 47675

Winner!!!

sacrilegend's picture
sacrilegend
Activity Score 3392

Stickers are a brilliant idea now? Please. Even the messaging is all wrong. I would never have known that this was a "buy now, receive at your doorstep" sort of call-out.

hmaffia's picture
hmaffia
Activity Score 746

No, stickers aren't a brilliant ideia. Stickers aren't even an idea. Stickers are only the media.

The usage of the media is what makes an idea good.

sacrilegend's picture
sacrilegend
Activity Score 3392

Stickers may have been the medium, but they were also a fundamental part of the idea. "get people where they're at."

Again, my problem is this is neither creative in its presentation (that tacky sale-sunburst bit is especially nauseating), nor is the messaging clear.

Bah.

Knella's picture
Knella
Activity Score 150

so so

Olafski001's picture
Olafski001
Activity Score 1193

What's up with this? I don't see the brilliance of this one

HEROE®'s picture
HEROE®
Activity Score 39

mmmm

HEROE®'s picture
HEROE®
Activity Score 39
theanc's picture
theanc
Activity Score 2783

Although it's good media idea, wouldn't it be kind of annoying to see those tags everywhere? I mean, splashes were made to get people's attention because they don't want to see ads. I wouldn't like to give my attention to something so invasive like this.

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