Prime TV, Customs: A Killer Present

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Tony Clewett, Regan Grafton
Art Director: Antony Bell
Copywriter: Adam Taylor
Group Account Director: Toby Sellers
Account Director: Sally Willis


AD-rian's picture
261 pencils

The idea is not bad, but the use of paper guns...a bit stolen. The idea of very detailed paper guns was first made by British design studio Postler Ferguson.

stickynotes's picture
1085 pencils

WTF? you gave paper to radio DJs, they had to built a gun from, to then promote your tv show with it? i doubt that your 'media contacts' went straight to the phone and called up everyone they know because of that gimmick.
i do like the smuggling approach, but it gets a bit lost..

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