Powerade: Empowering Bottle

We all know that feeling of being just a moment away from passing out in the middle of a tough workout session. There are two things that can keep us going: hydration and motivation.
With this in mind, POWERADE has created THE EMPOWERING BOTTLE.
Dumbbell shaped, it weighs between 1 and 3 kilos. Once you hold it in your hand you feel like anything is possible. Take it with you and exercise wherever you want.
The label claims: “When you are ready to drop, Powerade keeps you on top”.

Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Directors: Pamella Souza, Leila Rosli Caram
Copywriters: Elena Gladysheva, Matias Mobilia
Published: November 2013

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2 comments

morse's picture
morse
16005 pencils

Good idea guys! I would use these bottles filled with sand or metal balls.

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kleenex's picture
kleenex
29454 pencils

not bad at all.

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