Post-it Super Sticky: Mailing

This mailing demonstrates how sticky post-it super sticky are. The address was written on a super sticky and put on the mailing envelope. Mailing and torture test at the same time.

Advertising Agency: Publicis Brussels, Brussels, Belgium
Creative Director: Alain Janssens, Paul Servaes
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Published: March 2010

12 comments

capywriter's picture
capywriter
5511 pencils

simple but effective

Guest's picture
Guest

This has been done like 5 years ago... for post it. :)

Guest's picture
Guest

Simple and Smart. Love it.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Great way of communicating the benefit of the product.

paumarques's picture
paumarques
1314 pencils

senzilla pero potent forma de comunicar el principal benefici.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Old fashioned but brilliant.

Guest's picture
Guest

Again???!!!

prs's picture
prs
210 pencils

"don't believe your ears" but live demonstration is something totally different. Great concept, great words put together, great execution. GREAT.

Don't follow the herd - be yourself!

Guest's picture
Guest

jung von matt neckar has done that before. two years ago.

Guest's picture
Guest

Old fashioned? have you really seen this before?

Guest's picture
Guest

yes. really.

but it's ok. maybe the cannes jury didn't.

lynnholilin's picture
lynnholilin
118 pencils

what an awesome direct mailer design :) simple and to the point!

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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