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Perpetual calendar

Agency: 
Published/Aired: 
December 2008
Description: 

Direct advertisment created by Butter, Germany for Post-it Brand, within the category: House, Garden.

Advertising Agency: BUTTER., Düsseldorf, Germany
Creative Directors: Matthias Eickmeyer, Michael Preuss
Art Director: Ronny Karoussiotis
Copywriter: Max Messinger
Production: Lars Schlentzek

Comments (23)

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Highest Rated

Guest's picture
Guest

if your lazy you probably won't want to keep a track and move things around

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Sweet. Great idea. I love the simplicity and product message.

Guest's picture
Guest

This one is excellent. Good thinking job.

Congrats

Pirate of the Caribbean.

sirvan's picture
sirvan
Activity Score 29860

NIce, solid. ...my only question is what is this? Is this a print ad? Was this "run" somewhere? Was it a stunt? Are the instructions to do this in the package somewhere for the end user to do this?

+++

"I love some things, and don't love some other things."

Tonits's picture
Tonits
Activity Score 349

DM Category, dumbass

ivan's picture
ivan

Thanks for the answer and pls take it easy. We're also here to learn from smarter people.

sirvan's picture
sirvan
Activity Score 29860

Woa there son... tone it down a bit.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

if your lazy you probably won't want to keep a track and move things around

Guest's picture
Guest

wtf? seriously, they didn't even succeed at making a useful calendar...is this some kind of euro configuration that doesn't make sense unless you were defeated in a world war? kind of pathetic, really.

bknowlden's picture
bknowlden
Activity Score 3647

A long way to go for a cup of coffee as people say. Creative for sure, but advertising for advertising's sake in my opinion.

Tonits's picture
Tonits
Activity Score 349

Está la raja... es impresionante como lo más sencillo te puede quedar en la cabeza con el mismo producto usado de manera creativa.

11/10

Guest's picture
Guest

What?

They have two 2nd in each month in Deutschland?

Nice design idea. But NO ONE would actually use it.

prozac_republic's picture
prozac_republic
Activity Score 196

you really didn't understand how it works, huh?

regardless, it's a job for the german adc, that has a very highly regarded calendar jury.

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Guest's picture
Guest

does post it really advertise?

there is no need when your brand name is the synonym for the category.

Guest's picture
Guest

K. So why don't you save your money and write the damn numbers and months on a bunch of Post-its yourself?

Please don't sell us shit we don't need. All you needed to do was put the idea on Post-It's website...

BachBern's picture
BachBern
Activity Score 106

Clever but useless

kai539's picture
kai539
Activity Score 244

agreed.
stick again and again
but not practical to everyday life imo

gmint7's picture
gmint7
Activity Score 2683

:::J:::

clever but useless.

this is why creative people need account planners

:::J:::

Guest's picture
Guest

Can anyone explain? Thanks

premc's picture
premc
Activity Score 917

wow !! cool !! 8/10

radical

derya's picture
derya
Activity Score 302

nice!

Guest's picture
Guest

i like the guy behind knut detlefsen - go for some reib`s!

Guest's picture
Guest

just needs 2x 1's and 2's though.

Guest's picture
Guest

You would need a calendar to help you create the movable calendar. Useless gimmick.

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