Porteur: Letters from Africa, 1
Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?
This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.
Advertising Agency: M&C Saatchi Stockholm, Sweden