AIDS Awareness Month. Live to celebrate it year on year.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Executive Creative Director: Piyush Pandey
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Photographer: Kumaran
Copywriter: Kunj Shah
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44 Comments
This is a stretch. Pun intended.
the idea is there but the sub-line kills it...
Forced...
simple & smart
I don't understand
"Once the game is over, the king and the pawn go back in the same box"
Yeahh, I think the message is kinda' lost. To me it's just saying don't use condoms.
I agree, the first impression is that wrinkles are bad and it takes a bit to get to old age. I would be curious to see how this tested with the target market...
••• Why Think When It's Easier To React •••
••• Why Think When It's Easier To React •••
That's what I understood, too. I actually think the subhead needs to be a lot more readable to drive the point home. It just looks like they're discouraging condom use--which is a terribly dangerous thing.
nice one!
I know what they're going for, but this might actually discourage some people from using condoms. I mean, they already suck, why make them less appealing?
it just comes off as irresponsible. i assume that they're saying that with safe sex you stand a chance of surviving until old age, but they're really just saying don't use condoms.
thanks for the explanation. i didn't get it the first time.
Yeah, it really is quite a stretch trying to make that association. I feel like most people will not make the connection there.
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its actually a witty idea. and its pretty obvious that its for standing a chance of avoiding aids. who'd get wrinkles from condoms anyway?
gosh!my brain is stormed but i stil don't get the point!somebody enlighten me please... living till old age is the catch?yeah?
Beauty lies in the simplest of things..
靠，老外的弯转的够多的....
Sex trains almost all groups of muscles, especially muscles of pelvis, buttocks, stomach and arms, which is an important factor for women. Regular love acts improve the bearing and exert a favorable influence on the musculoskeletal system. In addition, sex results in the production of collagen – the substance, which adds smoothness and glow to women's skin. Progesterone, another hormonal product of sex, helps a person fight acne. American scientists concluded as a result of their research that couples, who love each other at least three times a week, look two or three years younger than their coevals, who either abstain from sex or hardly ever enjoy it. so the insight is wrong i guess if you have sex on a regular basis you dont get wrinkles
The man who stops advertising to save money is like the man who stops the clock to save time
geeeeee people
having sex without a condom -> AIDS -> dead
having sex with a condom -> not beoing sick -> LIVE OLD
wahouuuu that was hard
great ad btw
well put, sir
"Condoms can cause grandchildren" would have worked better
no, that would be really really dumb.
better change your brand of condoms dude.
indeed.. that would have been pretty lame.. nice try though, cool ad, but slightly farfetched for the average consumer imho
once the wheel was invented, the only creation left was the second wheel.
I get it, but the impression of " don´t use a condom" still remains.
I know it is hard but thinking creatively by the positive side is always better, the negative always comes easy.
smart line. interesting take on AIDs awareness.
Good thinking.
GRAND
at first sight i thought wrinkles as an actual problem! i think it's good but perhaps too subtle.
Good idea or not – doesn't matter. The medium is wrong. Advertising for condoms on a condom – how stupid is that?
I like it! I like the fact that i din't get it at first! Very cool.
OVER COMPLICATED IDEA, JUNK
mitchell clements
I LIKE IT BUT I'M ITALIAN..
what happens when audience take it literally
great concept
I love the ad yaar
................
The ad is subtle and clear. This is the beauty of advertising.
If you contract AIDS, you will die before age, and if you use condoms...well u live longer
thu.........
THUI... THUI... THUI...
Too "clever" (or trying to be). Very hard to get.
Guess Tricky is the biggest chut in this forum ;-)
appreciate for the depth of the thought.... but dint understand at one go.....
geez, guys! There's an AIDS ribbon on the ad! What else can it be for but AIDS Awareness?! The intrigue is what makes this ad. Else you'd rather put 'Use a condom' on every pro-awareness ad!
I like it.
you're promoting illegal sex....
good 1
excellent photography kumaran.another free shoot huh?
look at all the smart asses above finding faults in this ad. Like they ever created anything good enough to be put on AOTW. ahahah it's so funny, people here think they are gods and that their opinion matters, they act like they are Piyush Pandey's boss, ROFL< STFU noobs, just say like it or not, or give some better reasons why you like it or not, just look at some of your replies
You Are What You Expect