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Published/Aired: 
March 2012
Description: 

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Direct advertisment created by Happy Creative Services, India for Planet Kids, within the category: Education.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh

Comments (9)

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Highest Rated

mertos's picture
mertos
Activity Score 904

okka

kleenex's picture
kleenex
Activity Score 46805

cute.

mertos's picture
mertos
Activity Score 904

okka

somecopywriter's picture
somecopywriter
Activity Score 1113

Great for kids. Spot on.

Where is the idea's picture
Where is the idea
Activity Score 707

The copy in the invite says otherwise and is talking to the parents...also wonder how the tiny TG will play with this, without any place to grip them. In the visual the grip looks pusedo.

Where is the idea's picture
Where is the idea
Activity Score 707

and what's with the talking back?

miss copywriter 24's picture
miss copywriter 24
Activity Score 8

simple,creative and ohhh so cute ! it completely serves its purpose .

Mika HW's picture
Mika HW
Activity Score 19

I like it!

ET - English Teacher's picture
ET - English Teacher
Activity Score 10

Kids will definitely love it. And I love the creative idea.

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