Planet Kids: Invite

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Via: adgoodness

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9 comments

kleenex's picture
kleenex
29454 pencils

cute.

mertos's picture
mertos
899 pencils

okka

somecopywriter's picture
somecopywriter
1106 pencils

Great for kids. Spot on.

Where is the idea's picture
Where is the idea
707 pencils

The copy in the invite says otherwise and is talking to the parents...also wonder how the tiny TG will play with this, without any place to grip them. In the visual the grip looks pusedo.

Where is the idea's picture
Where is the idea
707 pencils

and what's with the talking back?

miss copywriter 24's picture
miss copywriter 24
8 pencils

simple,creative and ohhh so cute ! it completely serves its purpose .

Mika HW's picture
Mika HW
19 pencils

I like it!

ET - English Teacher's picture
ET - English Teacher
10 pencils

Kids will definitely love it. And I love the creative idea.

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