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PIAF: AlmapBBDO Sao Paulo

PIAF: AlmapBBDO Sao Paulo
Your rating: None Average: 5.6 (27 votes)

In order to bring atention to PIAF and their high profile jury, we created a set of custom posters directed at Creative Directors in Barcelona, London, New York, Paris and São Paulo. In total 32 ads were created.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Head of Art: Marco "Eddie" Antonio do Nascimento
Copywriter: Conor Barry
Art Director: Thiago Jacon
Photographers: Michael Bae, Will Wintercross, Thiago Jacon, Marco Antonio do Nascimento
Retouching: Playground
Account Director: Esther Gibbons
Account Executives: Karolina Vlasakova. Filip Schleif

8 Comments

TommyO's picture 1878 pencils
TommyO | Thu, 2011-03-17 09:19

The least they could have done is build different-looking lame airplanes.

That's me!
http://blog.tapuz.co.il/wranger

Boxey's picture 8882 pencils
Boxey | Thu, 2011-03-17 09:56

...and used different-sounding lame headlines.

ivan's picture
ivan | Thu, 2011-03-17 10:57

Why? These are sent to individuals. Each person see just one execution. There is no advantage of changing the lines or the airplane imho.

Boxey's picture 8882 pencils
Boxey | Thu, 2011-03-17 12:50

Maybe it's just seeing them all together like this.

desailly's picture 472 pencils
desailly | Thu, 2011-03-17 10:33

They're aeroplanes? I assumed they were crashed aircraft carriers.

PaulNewman's picture 14 pencils
PaulNewman | Thu, 2011-03-17 11:23

For a DM this idea is OK.

DIVPravin's picture 54 pencils
DIVPravin | Fri, 2011-03-18 03:52

gud job

trikes's picture 48 pencils
trikes | Fri, 2011-03-18 05:07

redonkulous effort. I've just now noticed the scale of this thing. No wonder there's so many fucking photographers.

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