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Philips Special Lighting: Magnet

Advertising Agency: Bovil DDB, Eindhoven, The Netherlands
Creative Director: Shaun Northrop
Art Director: Jeroen Manders
Copywriter: Levi Sars
Additional credits:: Linda Dortmans

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17 comments

Crismartin's picture
Crismartin
9 pencils

Cool

kleenex's picture
kleenex
26866 pencils

I agree.

AdBuzzer's picture
AdBuzzer
1168 pencils

Nice and simple, but not really something that would make people spread the message.

Tommy G.'s picture
Tommy G.
897 pencils

magnet thing, not bad. I loved their idea for the nordic waking up light too.

mellowart's picture
mellowart
36 pencils

really nice ...

Lazarus's picture
Lazarus
1502 pencils

Not sure about this.

Glut's picture
Glut
3947 pencils

simple, clever

gjergji's picture
gjergji
2 pencils

Fail! ..people would pick up the fly magnet and miss the execution. Clever idea, hard to execute!

Rictor's picture
Rictor
12 pencils

I'd say only 20% of people would leave the fly on to try it.

Roger Keynes's picture
Roger Keynes
5498 pencils

Kewell.

Will Think for Salary

wildbore's picture
wildbore
749 pencils

superb!

vidya.shankaran's picture
vidya.shankaran
724 pencils

love the concept .. but only if people did not get distracted enough to pluck off the fly first or drag the card real slow/too fast and miss the execution all together

mr.x's picture
mr.x
952 pencils

Very nice!

thedesignaddict's picture
thedesignaddict
5366 pencils

Work well in a controlled video, but in reality I think most people would take the fly off before opening the envelope.

alphayo's picture
alphayo
50 pencils

Simple

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