P&G Oral-B: Whitening Post-It Notes

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg
Published: February 2011

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12 comments

HTG¡'s picture
HTG¡
38 pencils

This is brilliant. it doesn't need a big lay out. The sticky notes are enough.

Roger Keynes's picture
Roger Keynes
5497 pencils

Dig this.

Will Think for Salary

morse's picture
morse
15439 pencils

Awesome idea!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tacico's picture
tacico
2 pencils

Please take a look at the shortlist in London advertising awards 2005 and Cannes Lions 2006 Category: Collateral Direct Mail, this idea is from Ogilvy colombia for Oral B Advantage Artica, if you need additional info about it you could contact me. i hope that it is a coincidence but the truth does not seem.

The JACK's picture
The JACK
438 pencils

+10

jackblack's picture
jackblack
2230 pencils

Nice try.

Nike Diesel's picture
Nike Diesel
13339 pencils

Nice little office gadget.

mikey mugambi's picture
mikey mugambi
69 pencils

Cool DM idea

kleenex's picture
kleenex
26330 pencils

love it.

CommandZ's picture
CommandZ
2472 pencils

NOT cool if they nicked it as tacico states.

anabermejillo's picture
anabermejillo
48 pencils

smart but dejá vu

olarreaga's picture
olarreaga
51 pencils

Really nice!

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