Visitor Pass DM

Name: You / Visiting: Wife&Kids / Time in: 11pm
or visit
or ring 0844 335 6379

Advertising Agency: McCann Erickson, Manchester, UK
Creative Director: Dave price
Art Director: Jamie Axford
Copywriter: Neil Lancaster
Photographer: Alex Steele

Related videos by Shutterstock


Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice idea =) Something totally new.

atb2005's picture
13567 pencils

This was initially a print campaign. Now they did this. It's nice.

atb2005's picture
13567 pencils

I was thinking this campaing seems to be targeting only straight people. There are many gay professionals out there, so it's not always "wife + kids" or "husband + kids". Also when they send these out, how do they know who's gay and who's not? Imagine sending this piece to, say, a gay man and he reads "wife + kids".

ivan's picture

He gets the idea regardless. :)

Ivan Raszl, admin of AotW

Guest's picture

We have to make ads for gays now?

HappyHour's picture
2387 pencils

Great insight.. I wish they would print recipient's actual name on the piece where it says NAME, since it's DM..

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments