Visitor Pass DM

Name: You / Visiting: Wife&Kids / Time in: 11pm
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Advertising Agency: McCann Erickson, Manchester, UK
Creative Director: Dave price
Art Director: Jamie Axford
Copywriter: Neil Lancaster
Photographer: Alex Steele

September 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Nice idea =) Something totally new.

atb2005's picture
13561 pencils

This was initially a print campaign. Now they did this. It's nice.

atb2005's picture
13561 pencils

I was thinking this campaing seems to be targeting only straight people. There are many gay professionals out there, so it's not always "wife + kids" or "husband + kids". Also when they send these out, how do they know who's gay and who's not? Imagine sending this piece to, say, a gay man and he reads "wife + kids".

ivan's picture

He gets the idea regardless. :)

Guest's picture

We have to make ads for gays now?

HappyHour's picture
2381 pencils

Great insight.. I wish they would print recipient's actual name on the piece where it says NAME, since it's DM..

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