Pastry Training Centre: Pie Crust 101

What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster pie crusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts, every time. But don’t forget the secret ingredient: Love (1/4 cup, from child’s soul).

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
Published: August 2010