Pastry Training Centre: Pie Crust 101

What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster pie crusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts, every time. But don’t forget the secret ingredient: Love (1/4 cup, from child’s soul).

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
Published: August 2010

5 comments

keithstoeckeler's picture
keithstoeckeler
425 pencils

Wonder how effective this was... seems like it wouldn't do much for new sign-ups.

andyStock's picture
andyStock
666 pencils

I really like this. I love the illustrations and typeface.

Cheerriiee's picture
Cheerriiee
952 pencils

i like it, really good work, i´ve seen here this days.

capywriter's picture
capywriter
5511 pencils

sweet

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great piece of design.

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