Pastry Training Centre: Pie Crust 101
What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster pie crusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts, every time. But don’t forget the secret ingredient: Love (1/4 cup, from child’s soul).
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross
Published: August 2010


4 comments
Wonder how effective this was... seems like it wouldn't do much for new sign-ups.
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http://keithstoeckeler.com
http://allthatinspires.me
I really like this. I love the illustrations and typeface.
i like it, really good work, i´ve seen here this days.
sweet