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Pie Crust 101

Agency: 
Published/Aired: 
August 2010
Description: 

What better way to promote classes at the Pastry Training Centre of Vancouver than with a free pastry lesson? Printed on usable parchment paper with step-by-step instructions, there’s no longer an excuse for lackluster pie crusts. The parchment also includes a crust-rolling template for culinary school-grade rollouts, every time. But don’t forget the secret ingredient: Love (1/4 cup, from child’s soul).

Direct advertisment created by Rethink, Canada for Pastry Training Centre, within the category: Recreation, Leisure.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Lisa Nakamura
Copywriter: Jordan Cohen
Illustrator: Ashley Ross

Comments (5)

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Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great piece of design.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Wonder how effective this was... seems like it wouldn't do much for new sign-ups.

andyStock's picture
andyStock
Activity Score 666

I really like this. I love the illustrations and typeface.

Cheerriiee's picture
Cheerriiee
Activity Score 952

i like it, really good work, i´ve seen here this days.

capywriter's picture
capywriter
Activity Score 5509

sweet

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great piece of design.

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