Paparazzi Restaurant: Paparazzi in the city

A famous producer Fedor Bondarchuk opens “Paparazzi” restaurant in Ekaterinburg. It is necessary to attract attention of stylish and well-to-do young people. We chose several dozens of young trendsetters (DJs, broadcasters, bloggers and clubbies). Professional paparazzi were following them during a week secretly making photos. Five days before the opening those followed received envelops with their photos and invitations and the picture of Bondarchuk with camera reading “Paparazzi in the city”.Astonished trendsetters spread the news among acquaintances, broadcasted and placed that in blogs. More than 400 people attended the opening and “Paparazzi” still keeps the image of the most trendy place in the city.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko
Photographer: FAME Studio
Published: December 2009

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18 comments

Istiko's picture
Istiko
165 pencils

simple and cool : )

Adaddicted's picture
Adaddicted
3435 pencils

Interesting approach, well done!

withalltherespects

pepsiice's picture
pepsiice
253 pencils

witty :)

Dadaism's picture
Dadaism
161 pencils

Just love USP! In this case the restaurant name~ Awesome!

thedesignaddict's picture
thedesignaddict
5341 pencils

Very smart. I love it.

atb2005's picture
atb2005
13567 pencils

I look forward to seeing more from this agency. Their consumer activation campaigns are very good.

shahidali's picture
shahidali
4063 pencils

One of the best activation idea i've come across. Hope the photographers don't cross the line.

shahid

sirvan's picture
sirvan
29870 pencils

Might be kind of creepy, no?

+++

"I love some things, and don't love some other things."

tytpol's picture
tytpol
776 pencils

yep.

atb2005's picture
atb2005
13567 pencils

No

sintra's picture
sintra
699 pencils

great idea

ssguixi's picture
ssguixi
215 pencils

expensive.

and.

meh.

IRONWORKS's picture
IRONWORKS
222 pencils

Great DM idea!

Brain-Art's picture
Brain-Art
1101 pencils

Good Work

gonndo's picture
gonndo
1092 pencils

Thumbs up, guys¡¡¡¡¡¡¡¡¡¡¡¡

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

priyanthavij's picture
priyanthavij
66 pencils

Good.

Shridevi's picture
Shridevi
184 pencils

Witty...yes...could've been promotion for a detective agency as well

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