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Paparazzi in the city

Agency: 
Published/Aired: 
December 2009
Description: 

A famous producer Fedor Bondarchuk opens “Paparazzi” restaurant in Ekaterinburg. It is necessary to attract attention of stylish and well-to-do young people. We chose several dozens of young trendsetters (DJs, broadcasters, bloggers and clubbies). Professional paparazzi were following them during a week secretly making photos. Five days before the opening those followed received envelops with their photos and invitations and the picture of Bondarchuk with camera reading “Paparazzi in the city”.Astonished trendsetters spread the news among acquaintances, broadcasted and placed that in blogs. More than 400 people attended the opening and “Paparazzi” still keeps the image of the most trendy place in the city.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko
Photographer: FAME Studio

Comments (18)

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Highest Rated

Shridevi's picture
Shridevi
Activity Score 184

Witty...yes...could've been promotion for a detective agency as well

Istiko's picture
Istiko
Activity Score 165

simple and cool : )

Adaddicted's picture
Adaddicted
Activity Score 3435

Interesting approach, well done!

withalltherespects

pepsiice's picture
pepsiice
Activity Score 253

witty :)

Dadaism's picture
Dadaism
Activity Score 161

Just love USP! In this case the restaurant name~ Awesome!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very smart. I love it.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

good job

atb2005's picture
atb2005
Activity Score 13561

I look forward to seeing more from this agency. Their consumer activation campaigns are very good.

shahidali's picture
shahidali
Activity Score 4069

One of the best activation idea i've come across. Hope the photographers don't cross the line.

shahid

sirvan's picture
sirvan
Activity Score 29860

Might be kind of creepy, no?

+++

"I love some things, and don't love some other things."

tytpol's picture
tytpol
Activity Score 777

yep.

atb2005's picture
atb2005
Activity Score 13561

No

sintra's picture
sintra
Activity Score 699

great idea

ssguixi's picture
ssguixi
Activity Score 213

expensive.

and.

meh.

IRONWORKS's picture
IRONWORKS
Activity Score 222

Great DM idea!

Brain-Art's picture
Brain-Art
Activity Score 1101

Good Work

gonndo's picture
gonndo
Activity Score 1094

Thumbs up, guys¡¡¡¡¡¡¡¡¡¡¡¡

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

priyanthavij's picture
priyanthavij
Activity Score 66

Good.

Shridevi's picture
Shridevi
Activity Score 184

Witty...yes...could've been promotion for a detective agency as well

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