Paparazzi in the city

December 2009
To Like please login or register

Also From This Campaign (1 items)


A famous producer Fedor Bondarchuk opens “Paparazzi” restaurant in Ekaterinburg. It is necessary to attract attention of stylish and well-to-do young people. We chose several dozens of young trendsetters (DJs, broadcasters, bloggers and clubbies). Professional paparazzi were following them during a week secretly making photos. Five days before the opening those followed received envelops with their photos and invitations and the picture of Bondarchuk with camera reading “Paparazzi in the city”.Astonished trendsetters spread the news among acquaintances, broadcasted and placed that in blogs. More than 400 people attended the opening and “Paparazzi” still keeps the image of the most trendy place in the city.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko
Photographer: FAME Studio

Comments (18)

Log in or register to post comments

Highest Rated

Shridevi's picture
184 Activity Scores

Witty...yes...could've been promotion for a detective agency as well