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A prize as rare as the diamond it holds

Agency: 
Published/Aired: 
December 2012
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Description: 

To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.

Advertising Agency: 140 BBDO, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Designer: Gareth Cohen
Product Manufacturers: Oakwood Studios

Comments (4)

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PitchStock
56 Activity Scores

Very cool package design.

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