Oreo: Crumb Case

No Crumb Left Behind

Advertising School: Miami Ad School, Miami Beach, USA
Art Directors: Michael Malz, Jacob Gale, Kelly Saucier
Copywriter: Michael Grosso
Published: September 2011

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20 comments

tracyzhang's picture
tracyzhang
133 pencils

neat, I like it! Although I don't know if I'd like it if my crumbs got all over my milk like it looks like in the 3rd picture...

Norremark's picture
Norremark
77 pencils

awfull lot of work to get those crumbs into such a little bag without getting them all over the place, they should've thought that into the bag design. Even more so if its only for a glass of milk that will have a faint taste of oreo due to crumbs floating around.
Which btw makes it look like the cow who made the milk is terribly sick

idealistic thinking as usual from Miami ad school :)

Molecule's picture
Molecule
437 pencils

I like it, and I think kids will love it and make the effort to collect the crumbs.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

its cool thinking, but dont the cookies already dissolve pretty good in milk by themselves?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a smart and cheap gadget but not that good in use I reckon and it highlights that Orea leave crumbles behind (though, it's not that bad). Still I think it's a nice promo even if people won't use it. It puts the brand back in mind and makes you think about it.

Nahla Al Kordy's picture
Nahla Al Kordy
4 pencils

I like it a lot. Simple ideas are the best

NK

Glut's picture
Glut
3947 pencils

oreo goes tea??? please.

mr.x's picture
mr.x
952 pencils

Nice idea but does it work? I mean, I don't think Oreo crumbs will make my milk taste like chocolate milk, or taste any different for that matter. It has to be in powder form. But, like someone else said, kids would give it a try for sure.

kleenex's picture
kleenex
26920 pencils

I love it.

morse's picture
morse
15671 pencils

I don't like this idea at all. It's messy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
29870 pencils

Dumping stale crumbs into my milk? I don't care how "branded" the bag is, this idea blows.

+++

"I love some things, and don't love some other things."

phillsucks's picture
phillsucks
133 pencils

Jesus, no.

Pale Horse's picture
Pale Horse
2 pencils

Brilliant! Cookie Crumbles for the soul of the arrested development generation.

LeroyChristian's picture
LeroyChristian
392 pencils

i want one of that!

jinfan102's picture
jinfan102
160 pencils

I want one toooooooo!!!! I don't know how long it's going to take me to save all those crumbs and putting them into that tiny little "teabag", it will be A LOT OF WORK. But I'd do it, just for fun. :D

bensculpt's picture
bensculpt
26 pencils

Honestly I don't think you're actually expected to use it. Is it functional, yes. Would I try to use it, heck yeah. But the reality is that it's keeping the brand top of mind with a little gimmick...and when my package of Oreo's is empty, I'm going out to buy another one. Not those Hydrox imitations. (or are they the originals?)

OFiroz's picture
OFiroz
33 pencils

Nice one. Very practical idea. Thumps up!

bodkin's picture
bodkin
12 pencils

good way to promote oreos for something other then eating as a biscuit, fun for kids however it would be easier to just put the crumbs straight into the milk, still rate it though for its unique-ness and relation to Target Audience

coltrane74's picture
coltrane74
16 pencils

another fun way to enjoy oreo

Dan Roberts's picture
Dan Roberts
3 pencils

Incredibly creative ad. It's difficult to promote a food product in an innovative way in general and to increase brand awareness for a household name like Oreo at the same is very impressive. Really nice work

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