Orange Babies Charity: Reverse lottery

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Advertising Agency: Ogilvy, The Netherlands

Your rating: None Average: 7 (8 votes)

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I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.

ivan's picture

Thanks for the correction.

That is a great idea. And they got it to work...once at least.

Bravo guys.

Rich people who then buy scratch cards deserve to pay.

"Make a name, or be defamed"

Not just stolen music, the whole scratch to donate idea isn't exactly fresh as well.
http://www.steun.nl/index.php?page=wat-is-steun

Coll idea, thanks to perfect placement! you got them with their pants down! nice

agree. lovely stuff. I wonder if it worked.

Indeed the same idea. And both done in Holland... You guys went to the same coffeeshop or something? ;)

Huhuh @ 'creativemonkey' and 'Gilbert Berkam'. Member since 12 hours huh?

Not really sure I care if it's been done or not.
In fact, we should it more.

gmint7's picture

:::J:::

"damn, i shouldn't have scratched them!!"