Orange Babies Charity: Reverse lottery

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Advertising Agency: Ogilvy, The Netherlands

Your rating: None Average: 7 (8 votes)

Comments

Submitted by kgeiger on Fri, 2008-04-25 03:22.

I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.

ivan's picture
Submitted by ivan on Fri, 2008-04-25 03:39.

Thanks for the correction.

Submitted by Disco Munky on Fri, 2008-04-25 03:35.

That is a great idea. And they got it to work...once at least.

Bravo guys.

Rich people who then buy scratch cards deserve to pay.

"Make a name, or be defamed"

Submitted by creativemonkey on Fri, 2008-04-25 04:19.

Not just stolen music, the whole scratch to donate idea isn't exactly fresh as well.
http://www.steun.nl/index.php?page=wat-is-steun

Submitted by Wordnerd on Fri, 2008-04-25 08:23.

Coll idea, thanks to perfect placement! you got them with their pants down! nice

Submitted by Kateter on Fri, 2008-04-25 09:31.

agree. lovely stuff. I wonder if it worked.

Submitted by Gilbert Berkam on Fri, 2008-04-25 09:52.

Indeed the same idea. And both done in Holland... You guys went to the same coffeeshop or something? ;)

Submitted by Edsard on Fri, 2008-04-25 15:18.

Huhuh @ 'creativemonkey' and 'Gilbert Berkam'. Member since 12 hours huh?

Submitted by Mr. Positive on Fri, 2008-04-25 15:39.

Not really sure I care if it's been done or not.
In fact, we should it more.

gmint7's picture
Submitted by gmint7 on Sun, 2008-04-27 14:26.

:::J:::

"damn, i shouldn't have scratched them!!"