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10 Comments
I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.
Thanks for the correction.
That is a great idea. And they got it to work...once at least.
Bravo guys.
Rich people who then buy scratch cards deserve to pay.
"Make a name, or be defamed"
Doin' it for the points
Not just stolen music, the whole scratch to donate idea isn't exactly fresh as well.
http://www.steun.nl/index.php?page=wat-is-steun
The best ideas come in one size: big!
Coll idea, thanks to perfect placement! you got them with their pants down! nice
agree. lovely stuff. I wonder if it worked.
Indeed the same idea. And both done in Holland... You guys went to the same coffeeshop or something? ;)
Huhuh @ 'creativemonkey' and 'Gilbert Berkam'. Member since 12 hours huh?
Not really sure I care if it's been done or not.
In fact, we should it more.
:::J:::
"damn, i shouldn't have scratched them!!"
:::J:::