Orange Babies Charity: Reverse lottery

Advertising Agency: Ogilvy, The Netherlands


kgeiger's picture
7176 pencils

I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.

ivan's picture

Thanks for the correction.

Ivan Raszl, admin of AotW

Disco Munky's picture
Disco Munky
3900 pencils

That is a great idea. And they got it to work...once at least.

Bravo guys.

Rich people who then buy scratch cards deserve to pay.

"Make a name, or be defamed"

Doin' it for the points

creativemonkey's picture
21 pencils

Not just stolen music, the whole scratch to donate idea isn't exactly fresh as well.

Wordnerd's picture
6660 pencils

Coll idea, thanks to perfect placement! you got them with their pants down! nice

Kateter's picture
2029 pencils

agree. lovely stuff. I wonder if it worked.

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

Indeed the same idea. And both done in Holland... You guys went to the same coffeeshop or something? ;)

Edsard's picture
156 pencils

Huhuh @ 'creativemonkey' and 'Gilbert Berkam'. Member since 12 hours huh?

Mr. Positive's picture
Mr. Positive
178 pencils

Not really sure I care if it's been done or not.
In fact, we should it more.

gmint7's picture
2683 pencils


"damn, i shouldn't have scratched them!!"


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