10 comments

kgeiger's picture
6767 pencils
kgeigerFriday, April 25, 2008 - 04:22

I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.

ivan's picture
ivanFriday, April 25, 2008 - 04:39

Thanks for the correction.

Ivan Raszl, admin of AotW

Disco Munky's picture
3924 pencils
Disco MunkyFriday, April 25, 2008 - 04:35

That is a great idea. And they got it to work...once at least.

Bravo guys.

Rich people who then buy scratch cards deserve to pay.

"Make a name, or be defamed"

Doin' it for the points

creativemonkey's picture
21 pencils
creativemonkeyFriday, April 25, 2008 - 05:19

Not just stolen music, the whole scratch to donate idea isn't exactly fresh as well.
http://www.steun.nl/index.php?page=wat-is-steun

Wordnerd's picture
6714 pencils
WordnerdFriday, April 25, 2008 - 09:23

Coll idea, thanks to perfect placement! you got them with their pants down! nice

Kateter's picture
2028 pencils
KateterFriday, April 25, 2008 - 10:31

agree. lovely stuff. I wonder if it worked.

Gilbert Berkam's picture
71 pencils
Gilbert BerkamFriday, April 25, 2008 - 10:52

Indeed the same idea. And both done in Holland... You guys went to the same coffeeshop or something? ;)

Edsard's picture
156 pencils
EdsardFriday, April 25, 2008 - 16:18

Huhuh @ 'creativemonkey' and 'Gilbert Berkam'. Member since 12 hours huh?

Mr. Positive's picture
178 pencils
Mr. PositiveFriday, April 25, 2008 - 16:39

Not really sure I care if it's been done or not.
In fact, we should it more.

gmint7's picture
2699 pencils
gmint7Sunday, April 27, 2008 - 15:26

:::J:::

"damn, i shouldn't have scratched them!!"

:::J:::