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The Most Credible Testimonial in the World

Agency: 
Published/Aired: 
November 2012
Description: 

Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.

Comments (7)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43349

Love the idea.

somecopywriter's picture
somecopywriter
Activity Score 1113

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

somecopywriter's picture
somecopywriter
Activity Score 1113

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

Wordnerd's picture
Wordnerd
Activity Score 6692

too bad. A rare chance for reeeally nice copywriting kinda wasted

shorsturr251's picture
shorsturr251
Activity Score 2

Couldn't agree more.

philippertl's picture
philippertl
Activity Score 656

Clever idea!

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

Nice&simple! kind of like it )

kleenex's picture
kleenex
Activity Score 43349

Love the idea.

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