Opel Ampera: The Most Credible Testimonial in the World

Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.

Advertising Agency: Wien Nord Werbeagentur, Vienna, Austria
Creative Directors: Eduard Böhler, Edmund Hochleitner, Bernd Wilfinger
Art Directors: Andreas Lierzer, Stefan Kopinits
Account Manager: Markus Mazuran

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7 comments

somecopywriter's picture
somecopywriter
1099 pencils

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

somecopywriter's picture
somecopywriter
1099 pencils

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

Wordnerd's picture
Wordnerd
6662 pencils

too bad. A rare chance for reeeally nice copywriting kinda wasted

shorsturr251's picture
shorsturr251
2 pencils

Couldn't agree more.

philippertl's picture
philippertl
656 pencils

Clever idea!

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

Nice&simple! kind of like it )

kleenex's picture
kleenex
26878 pencils

Love the idea.

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