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Olfa: Cut to Build

OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Puripong Limwanatipong, Krai Kittikorn, Thanachai Shavitranuruk, Kris Garford Spindler
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Puripong Limwanatipong, Prasit Naksringam
Agency Producers: Uravasee Chaturongakul, Potrawee Wichien, Suparrerk Kulintaraprasert, Sasinan Jiraweerawong
Film Production : Kratai tuentua Co. / CCDA Bangkok University
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
Film Producers: Settha Veerathunmanon
Athip Vichuchaianan
Editor: Wisarut Deelorm
Graphic Designer: Patcharapon Puntiptawee
Artist: Akegaluck Sagaew
Photography Studio: Bob Eye View Studio
Photographer: Navaratana Donkort
Retoucher: Trirat Tulathong
Music Composer: Siwat Homkham

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5 comments

barroso's picture
barroso
84 pencils

pretty impressive

kleenex's picture
kleenex
26441 pencils

Winner!!!

skuakrat's picture
skuakrat
58 pencils

I'm impressed with the art work, not the ad itself (not interested in the product).. I wanna be the artist's fan!

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

evikRAM's picture
evikRAM
349 pencils

Great...!!!

!! जय श्रीराम !!

Pete Eisert's picture
Pete Eisert
2 pencils

I really like this ad, very impressive work. I have been hanging wall coverings for over twenty years and have used Olfas through out my career as well as most every other painter, decorator, and crafters I know. Started with the plastic type snap blade cutters the the Silver when that was available. When I as well as others found out about the rotary cutters I used those for almost all fabric wall coverings

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