Objective: To create a self-promotion kit intended to present Nutkase to some of the major brands in Portugal.
Concept and Idea: At Nutkase we are "crazy about brands". So, we have createdthe NTK Institute for Creative Disorders in order to evaluate our creative team with Rorschach tests. The diagnosis revealed that all the elements suffer from a sort of creative disorder to work major brands, with whom we wanted to share those results. Therefore, we sent our "psychologist" to deliver 20 customized kits made up of framed planks of Rorschach test, with subliminal images of each brand for their own evaluation.
Diagnostic: After evaluating the results of action, we reached the following diagnosis: 20 delivered kits - 13 acknowledged us and our pathology.
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
McCann New York Wins 2017 Super Clio for a “Genius” National Geographic SpotRead More
How Agency of the Year X Country Winners Find Inspiration In Global and Tech TrendsRead More
How Havas CCO Jason Peterson Became the Advertising King of InstagramRead More