Not For Sale: Bill of sale

A receipt would mean a paper trail. And then someone would know I was sold. To three men one day while my sister was at work. For half a month's rent, her boyfriend let them take me. I was 13. They beat me. So I would understand who was boss. And they raped me. So I would understand my job. Sex sells. I'm living proof. But the only receipt is the body I wish I no longer had.

Advertising Agency: Martin|Williams, Minneapolis, USA
Executive Creative Director: Tom Moudry
Creative Directors: Jim Henderson, Lyle Wedemeyer
Art Director: Toby Balai
Copywriter: Chris Gault
Photographer: Joel Sheagren
Published: November 2008

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12 comments

copylad's picture
copylad
120 pencils

HARD HITTING.

AND GREAT NAME FOR THE WEBSITE.

Shamail Khadija's picture
Shamail Khadija
64 pencils

great...very effective

Guest's picture
Guest

ya very touching

Guest's picture
Guest

perfect.

Guest's picture
Guest

Very, very good (but "perfect" may be a bit strong).

The CDs on this job are among the best in the biz.

sirvan's picture
sirvan
29870 pencils

This one is connected better to the media... good.

+++

"I love some things, and don't love some other things."

corndogfuneral's picture
corndogfuneral
1053 pencils

NIce job of jerking people out of their nice "american" reality too. Hit em' hard where they least expect it, shopping. Well done.

Guest's picture
Guest

Actually, shopping is more of a "Norwegian" reality, corndogfuneral.

Guest's picture
Guest

I love them as ads, but I can never figure out the business objective of PSA work like this. I mean, we all know it happens, but there's nothing we can do short of pulling a Liam Neeson in 'Taken'. What are these ads meant to accomplish? Sign a petition? Donate some money? Really? Will that solve the problem? And it's only getting worse as we post-colonial liberals worry about the legal rights and of human-traffickers and Geneva convention protocols. Let's open up Abu Gharib and Gitmo and waterboard & execute human-traffickers. Now that's a campaign I can get behind. Still- nice ads for what they are.

-Tim, Canada

floydeepurple's picture
floydeepurple
349 pencils

Brilliant copy and great art direction.

kai539's picture
kai539
244 pencils

it is to raise the public awareness to this issue, that part of solving the problem I think

Guest's picture
Guest

Kick ass stuff! Hope it does it gets in loads of donations. And heaps of awards.

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