Nobilin: Target Heavy Food

Nobilin: Target Heavy Food
Average: 9 (114 votes)

Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.

Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.

Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.

Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir

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21 comments

morse's picture
11495 pencils
morseThursday, June 30, 2011 - 23:20

Wow! Amazing idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ryantammkt's picture
212 pencils
ryantammktFriday, July 1, 2011 - 00:12

10 stars for an excellent idea! well done!

The JACK's picture
442 pencils
The JACKFriday, July 1, 2011 - 00:33

not possible.. where the product info like date of mfg and exp and that....

atb2005's picture
13639 pencils
atb2005Friday, July 1, 2011 - 08:43

It says a PROMOTIONAL product design. These are samples. Also, they can still come in boxes, not pictured here.

ace85le's picture
3941 pencils
ace85leFriday, July 1, 2011 - 02:28

Wow. I didnt know you're allowed to do that.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture
456 pencils
TrollFriday, July 1, 2011 - 03:18

Great idea, especially in medical. Well done.

@TrollusMaximus
http://www.behance.net/trollus_maximus

wildbore's picture
755 pencils
wildboreFriday, July 1, 2011 - 03:23

superb!

lessismore's picture
251 pencils
lessismoreFriday, July 1, 2011 - 04:52

love it

twoten's picture
24 pencils
twotenFriday, July 1, 2011 - 05:13

Simply brilliant...

pez's picture
1698 pencils
pezFriday, July 1, 2011 - 05:18

Yes!

tamer samy's picture
690 pencils
tamer samyFriday, July 1, 2011 - 05:45

Sure, a Cannes Lions, they earn it :)

TAMER SAMY
www.leapstudios.net

bhuvneshwar.chd's picture
997 pencils
bhuvneshwar.chdFriday, July 1, 2011 - 06:28

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

nerio's picture
166 pencils
nerioFriday, July 1, 2011 - 09:57

very well thought out... I like it a lot

Mantufayo's picture
584 pencils
MantufayoFriday, July 1, 2011 - 10:18

Good work!

fjesus's picture
6 pencils
fjesusFriday, July 1, 2011 - 10:22

http://adsoftheworld.com/media/dm/clearasil_squeeze

sirvan's picture
29998 pencils
sirvanFriday, July 1, 2011 - 13:07

Love it. Bravo!

+++

"I love some things, and don't love some other things."

fjesus's picture
6 pencils
fjesusFriday, July 1, 2011 - 13:20

Suck from this http://adsoftheworld.com/media/dm/clearasil_squeeze

murugesh's picture
75 pencils
murugeshTuesday, July 5, 2011 - 10:04

target achieved. like it.

Abhishek Parikh's picture
568 pencils
Abhishek ParikhWednesday, July 6, 2011 - 09:24

WOW...

http://isitamoonoraballoon.blogspot.com

rahatx1's picture
2 pencils
rahatx1Friday, September 2, 2011 - 09:45

amazing concept! but I doubt drug regulatory bodies in diff companies allow that...u gotta comply with the packaging reqs...but whichever country allows it, this is going to be a sure fire hit!

somecopywriter's picture
1037 pencils
somecopywriterTuesday, March 20, 2012 - 07:19

Absolutely brilliant.