Nobilin: Target Heavy Food
Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.
Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.
Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.
Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.
Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir