Nobilin: Target Heavy Food

Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.

Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.

Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.

Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir

Related videos by Shutterstock

21 comments

morse's picture
morse
15028 pencils

Wow! Amazing idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ryantammkt's picture
ryantammkt
210 pencils

10 stars for an excellent idea! well done!

The JACK's picture
The JACK
438 pencils

not possible.. where the product info like date of mfg and exp and that....

atb2005's picture
atb2005
13567 pencils

It says a PROMOTIONAL product design. These are samples. Also, they can still come in boxes, not pictured here.

ace85le's picture
ace85le
3939 pencils

Wow. I didnt know you're allowed to do that.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture
Troll
607 pencils

Great idea, especially in medical. Well done.

wildbore's picture
wildbore
749 pencils

superb!

lessismore's picture
lessismore
251 pencils

love it

twoten's picture
twoten
24 pencils

Simply brilliant...

pez's picture
pez
1718 pencils

Yes!

tamer samy's picture
tamer samy
683 pencils

Sure, a Cannes Lions, they earn it :)

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

nerio's picture
nerio
166 pencils

very well thought out... I like it a lot

Mantufayo's picture
Mantufayo
580 pencils

Good work!

sirvan's picture
sirvan
29870 pencils

Love it. Bravo!

+++

"I love some things, and don't love some other things."

fjesus's picture
fjesus
6 pencils
murugesh's picture
murugesh
75 pencils

target achieved. like it.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

WOW...

rahatx1's picture
rahatx1
2 pencils

amazing concept! but I doubt drug regulatory bodies in diff companies allow that...u gotta comply with the packaging reqs...but whichever country allows it, this is going to be a sure fire hit!

somecopywriter's picture
somecopywriter
1083 pencils

Absolutely brilliant.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments