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Target Heavy Food

Agency: 
Published/Aired: 
June 2011
Description: 

Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.

Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.

Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.

Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.

Direct advertisment created by BBDO, Germany for Nobilin, within the category: Pharmaceutical.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir

Comments (21)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Absolutely brilliant.

morse's picture
morse
Activity Score 17775

Wow! Amazing idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ryantammkt's picture
ryantammkt
Activity Score 210

10 stars for an excellent idea! well done!

The JACK's picture
The JACK
Activity Score 438

not possible.. where the product info like date of mfg and exp and that....

atb2005's picture
atb2005
Activity Score 13557

It says a PROMOTIONAL product design. These are samples. Also, they can still come in boxes, not pictured here.

ace85le's picture
ace85le
Activity Score 3935

Wow. I didnt know you're allowed to do that.

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Troll's picture
Troll
Activity Score 674

Great idea, especially in medical. Well done.

wildbore's picture
wildbore
Activity Score 749

superb!

lessismore's picture
lessismore
Activity Score 251

love it

twoten's picture
twoten
Activity Score 24

Simply brilliant...

pez's picture
pez
Activity Score 1804

Yes!

tamer samy's picture
tamer samy
Activity Score 681

Sure, a Cannes Lions, they earn it :)

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

nerio's picture
nerio
Activity Score 166

very well thought out... I like it a lot

Mantufayo's picture
Mantufayo
Activity Score 580

Good work!

sirvan's picture
sirvan
Activity Score 29860

Love it. Bravo!

+++

"I love some things, and don't love some other things."

fjesus's picture
fjesus
Activity Score 6
murugesh's picture
murugesh
Activity Score 75

target achieved. like it.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

WOW...

rahatx1's picture
rahatx1
Activity Score 2

amazing concept! but I doubt drug regulatory bodies in diff companies allow that...u gotta comply with the packaging reqs...but whichever country allows it, this is going to be a sure fire hit!

somecopywriter's picture
somecopywriter
Activity Score 1113

Absolutely brilliant.

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