Nissan: Catch up

The all new 2009 Nissan Murano. It's shifted so far ahead... the rest of the world will have to catch up.

Advertising Agency: Whybin\TBWA\TEQUILA
Creative Director Direct / Art Director: Marco Eychenne
Copywriter: Mark Cimarosti
Retouching: Nick Mueller
Released: February 2009

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manugon's picture
146 pencils

I've never mehed before, but this just feels like one, so... Meh.

TRICKY's picture
3950 pencils

the few thing they should consider catching up with are:
1- the 20 000 salary cuts
2- the 2.9 billion dollars losses

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

where's the driver from the car??????

Guest's picture

He's catching up!?! haha

bknowlden's picture
3647 pencils

There is a solid tv spot to this concept, but not a huge fan of it's translation into print.

What you should have done was send the first part one week and the the second half a few days later to take advantage of the medium.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Nice ad but the car doesn't live up to this really. Is the Nissan going to heal aids and hunger in Afrika? No.

No need for the world to catch up.

kre8's picture
989 pencils

hmmm.. dumb comment dude.

capywriter's picture
5511 pencils

Does the first part say 'next part will arrive tomorrow'. I guess not, because that would be silly. On the other hand the first part would probably end up with the garbage before the second part arrives... Not to mention the double costs...

iraoksman's picture
155 pencils

hahah are they talking about prices ? Thats a nice edge ;)
or else i felt like client came to them saying: our new 2009 nissan is reeeeeally different !... Well it doesn't look like it and its not exactly true either but can you.. like.. try to communicate it anyway ?

ps: 2 days mail ? wtf. Why didn't they just do the fold-in instead ? That would communicate the idea of gap sooo much better

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