NiQuitin: Calendar

We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.

Advertising Agency: TBWA, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra

January 2013


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

hmmmm not bad

Love creating ads..

gagan's picture
164 pencils


philips's picture
50 pencils

boring boring boring

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