Nike: New Clubs Sponsorship, Colorado blood

Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima, Alexandre Soares
Creatives: Leandro Dolfini, Rafael Merel, Marcelo Ribeiro
Account Services: Marcello Penna, Gisela Assumpção, Camila Hamaoui, Gustavo Saab
Planners: José Porto, Utymo Oliveira, Diego Dumont
Graphic Producers: Jomar Farias, Leandro Ferreira
Media: Lica Bueno, Sandro Cachiello

Published: 
June 2012

15 comments

kalankji's picture
kalankji
229 pencils

nice idea!!

Prasad Weerasekara's picture
Prasad Weerasekara
651 pencils

Ice cubs ..ha ha haaa.. :)

catamantis's picture
catamantis
133 pencils

TOO GOOD

crazy for creation....

Ankur Agarwal.'s picture
Ankur Agarwal.
26 pencils

I like the concept.

MindDrift's picture
MindDrift
1168 pencils

It's one of those ideas that suddenly pop up and then you try to find a client for.

"When a team enters the pitch, every fan wants the players the to give their blood" is a lame rationale.

GustavoN.Dias's picture
GustavoN.Dias
52 pencils

In Brazil we have this expression "give the blood" when we do something with a huge passion. We use it a lot, but maybe won't work outside the brazilian context

dsklan's picture
dsklan
1926 pencils

did not even read the explanation, because blood bags sucks!!!!! the oldest idea in the world!!!

kleenex's picture
kleenex
41128 pencils

I like the concept...

lpgatti's picture
lpgatti
331 pencils

nice!!

Lp Gatti

NicoCiego's picture
NicoCiego
1033 pencils

Sweet!

Mia31's picture
Mia31
27 pencils

Smart!!!

Meow Me's picture
Meow Me
62 pencils

smart concept

Johnny Cate's picture
Johnny Cate
51 pencils

I really enjoyed the copy. Soulful.

rauliten's picture
rauliten
393 pencils

Great!!!

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