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The Trojan Ball

Published/Aired: 
September 2009
Description: 

Comments (7)

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Highest Rated

lynnholilin's picture
lynnholilin
Activity Score 118

such an effective and well researched direct mailer design :-) i love how they call it the trojan ball, sneaky ;-D

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Heh that's a good idea but I wonder if those CEO's will read the side text first before opening the package. I wonder if they even open it, maybe they receive it and store it next to their desk thinking "oh that's nice I'll give it to my kids" and then head back to work. I don't know really.

hufflepoff's picture
hufflepoff
Activity Score 430

Great!

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Really brilliant thinking here. Just curious as to how many opened it. I know a lot of CEOs who keep packaging as it was sent to them, and it lands on their dusty shelf.

brucirello's picture
brucirello
Activity Score 180

Well done. Congrats!!

Guest's picture
Guest

American "football" sucks. Give them a real ball.

Guest's picture
Guest

Awesome strategy.... but let's be a little bit honest, 5 out of the 6 Billion People (World Population), follows real Football. It's way much more profitable and adaptable to make deals with football associations than with the NFL....

lynnholilin's picture
lynnholilin
Activity Score 118

such an effective and well researched direct mailer design :-) i love how they call it the trojan ball, sneaky ;-D

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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