NFL: The Trojan Ball

Advertising Agency: The Vidal Partnership, New York, USA
Creative Directors: Mauricio Galvan, Thomas Schimoler, Aaron Alamo
Art Directors: Luciana Golcman, Oleg Sarkisov, Fabrizio Zanabria, Curro Villa
Copywriters: Marco Walls, Santiago Uribe, Maria Gonzalez
Published: September 2009

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7 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Heh that's a good idea but I wonder if those CEO's will read the side text first before opening the package. I wonder if they even open it, maybe they receive it and store it next to their desk thinking "oh that's nice I'll give it to my kids" and then head back to work. I don't know really.

hufflepoff's picture
hufflepoff
430 pencils

Great!

keithstoeckeler's picture
keithstoeckeler
425 pencils

Really brilliant thinking here. Just curious as to how many opened it. I know a lot of CEOs who keep packaging as it was sent to them, and it lands on their dusty shelf.

brucirello's picture
brucirello
180 pencils

Well done. Congrats!!

Guest's picture
Guest

American "football" sucks. Give them a real ball.

Guest's picture
Guest

Awesome strategy.... but let's be a little bit honest, 5 out of the 6 Billion People (World Population), follows real Football. It's way much more profitable and adaptable to make deals with football associations than with the NFL....

lynnholilin's picture
lynnholilin
118 pencils

such an effective and well researched direct mailer design :-) i love how they call it the trojan ball, sneaky ;-D

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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