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Peg Solitaire

Agency: 
Published/Aired: 
December 2010
Description: 

Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover" for Nestlé's chocolates.

Comments (9)

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Highest Rated

snowgoosegirl's picture
snowgoosegirl
Activity Score 32

Really smart....*thumbs up* I give it to them

#okbye

theoldman_son's picture
theoldman_son
Activity Score 317

Nice.

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
Activity Score 48

great idea

ValenG's picture
ValenG
Activity Score 58

greeatt

kleenex's picture
kleenex
Activity Score 43493

loved it...

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I wanna receive such direct mailings! Please send some to me! ;-)

Bife's picture
Bife
Activity Score 99

amazing

esheigwapings's picture
esheigwapings
Activity Score 48

Alpino brand looks expensive. I'm a little worried that they wouldn't really play for eating Alpino bec. it suggests fast-paced eating. Would you do that on expensive chocolates? Simple yet smart, though.

NataliaLima's picture
NataliaLima
Activity Score 1380

It's not really that expensive, but i'm pretty sure no one would actually replace the chocolates.

snowgoosegirl's picture
snowgoosegirl
Activity Score 32

Really smart....*thumbs up* I give it to them

#okbye

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