Nestlé Alpino: Peg Solitaire

Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover" for Nestlé's chocolates.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez, Andrea Siqueira
Art Directors: Christian Faria, Vinicius Montana, Ricardo Kawano
Copywriter: Marlon Zanatti
Photographer: Régis Fernandez
Published: December 2010

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9 comments

theoldman_son's picture
theoldman_son
319 pencils

Nice.

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
48 pencils

great idea

ValenG's picture
ValenG
58 pencils

greeatt

kleenex's picture
kleenex
25708 pencils

loved it...

AdBuzzer's picture
AdBuzzer
1168 pencils

I wanna receive such direct mailings! Please send some to me! ;-)

Bife's picture
Bife
101 pencils

amazing

esheigwapings's picture
esheigwapings
48 pencils

Alpino brand looks expensive. I'm a little worried that they wouldn't really play for eating Alpino bec. it suggests fast-paced eating. Would you do that on expensive chocolates? Simple yet smart, though.

NataliaLima's picture
NataliaLima
1380 pencils

It's not really that expensive, but i'm pretty sure no one would actually replace the chocolates.

snowgoosegirl's picture
snowgoosegirl
32 pencils

Really smart....*thumbs up* I give it to them

#okbye

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