Neotel: The physical e-mail
Advertising Agency: TBWA\Hunt\Lascaris\Tequila, Johannesburg, South Africa
Creative Director: Justin Wright
Art Director / Illustrator: Michael Muller
Copywriter: Kamogelo Sesing
Photographer: Wihan Meerholz
Production: Craig Walker - E-Graphics
DTP: Michael Van Rooyen
Released: May 2009


14 Comments
I want to see the letter arriving through the web!
wow !! Like it very much
8.5/10
radical
I REALLY like the envelope... seriously, lovely idea. The headline on the letter lets it down slightly in my opinion, but I can't quite put my finger on why that is.
Absolutely tops! A winner all the way.
Transom Draught - Always check the level of the water behind you.
Stop commenting on your own work
Since when are we not allowed to comment on our own work?
Transom Draught - Always check the level of the water behind you.
Its not that you're not allowed to, it's just sad that you think your own work is so awesome. I thought the point of putting your work up here is to get an idea of what OTHER people think.
But otherwise you could start by writing: "Hey everyone, this is my work and I think it is just awesome and it's all because of me and my greatness. Do you guys think I'm great too?" instead of pretending to be a third party admirer.
Just a thought.
FAKE!
Guys, you send someone a piece of mail telling them to change to Neotel because their service provider is slow.
Then you follow up by sending an email which proves that their service provider is in fact not slow.
If you're going to make a scam ad to enter into awards, the least you can do is think it through.
Dude, I think the "e-mail" through the post is to dramatize competitors' slow service because it takes days to arrive. Then when you open it, the letter inside says something about how with Neotel you wouldn't have to wait.
I think it's cool.
This is hot, real hot.
This is cool, real cool.
Lame, real lame ;-)
LOL! Good Ad got me smiling
Nice work lads, quite a weird thought but once you wrap your head around it its very cool - good solution to a real problem, and I assume it didn't cost huge amounts of cash to do either.
Talk about not thinking things through: the 'mail' from Neotel still takes three days to arrive.
A misguided attempt at the ancient 'show how bad the competition is to make us look better' mentality.