If you drive through Costa Rica do it with a car that's not yours.
Advertising Agency: JWT, San Jose, Costa Rica
Art Director: Alfredo Enciso
Creative Director: Christian Caldwell
Director: Khalo, Grupo Produccion Creativa
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11 Comments
Wicked strategy, awesome work.
Only thing was it looks like you guys had just as big or bigger budget then the competitors?
Blog turned real site is magic...
This is a "Ghost Ad" or "Trucho" my dear friends this case won 4 Lions in Cannes [1 gold, 3 Silvers] and the people that know about advertising in Costa Rica knows it. The people of AdLatina & Latinspots know that this never happened, the Nelka company itself is a fabrication, only for the purpose of winning awards in Cannes.
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The Truth
Nelka does exist! Please verify your information before to make a comment. And maybe the 70% of cannes winners, do it wiht a ghost ad, dont look the problem
I heard it really exists, but for trucks and there is only one office. And those Cannes are going back to France...be scared.
The Truth
a sneak attack on consumers... wtf? i'd be pissed to find out that they don't really give a crap about the problem and that my photos are being used to advertise.
NELKA ES TAN REAL COMO LA HONESTIDAD DE ESTA AGENCIA.
whatever makes you happy.
cunning strategy
Very good campaign. Fresh idea though a little bit crooked - the crookedness make it superb.
really good idea. its hardly fooling the consumer ...more involving their emotional output in an idea
Fake ad. all for a cannes :P LOL
Nelka Rent-a-Car? O my Good¡¡¡¡