11 comments

ODoyle's picture
ODoyle
260 pencils

Wicked strategy, awesome work.

Only thing was it looks like you guys had just as big or bigger budget then the competitors?

Blog turned real site is magic...

The Truth's picture
The Truth
17 pencils

This is a "Ghost Ad" or "Trucho" my dear friends this case won 4 Lions in Cannes [1 gold, 3 Silvers] and the people that know about advertising in Costa Rica knows it. The people of AdLatina & Latinspots know that this never happened, the Nelka company itself is a fabrication, only for the purpose of winning awards in Cannes.

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gmattab's picture
gmattab
76 pencils

Nelka does exist! Please verify your information before to make a comment. And maybe the 70% of cannes winners, do it wiht a ghost ad, dont look the problem

The Truth's picture
The Truth
17 pencils

I heard it really exists, but for trucks and there is only one office. And those Cannes are going back to France...be scared.

thirty6chambers's picture
thirty6chambers
1464 pencils

a sneak attack on consumers... wtf? i'd be pissed to find out that they don't really give a crap about the problem and that my photos are being used to advertise.

advinci's picture
advinci
34 pencils

NELKA ES TAN REAL COMO LA HONESTIDAD DE ESTA AGENCIA.

StuartLittle's picture
StuartLittle
468 pencils

cunning strategy

chayie's picture
chayie
75 pencils

Very good campaign. Fresh idea though a little bit crooked - the crookedness make it superb.

sparky's picture
sparky
454 pencils

really good idea. its hardly fooling the consumer ...more involving their emotional output in an idea

Guest's picture
Guest

Fake ad. all for a cannes :P LOL

Guest's picture
Guest

Nelka Rent-a-Car? O my Good¡¡¡¡

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