We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.
Send the winter in the desert. Or in the Caribbean, Australia or South America... Neckermann makes it possible.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More