Neckermann: Melted Snowman

Send the winter in the desert. Or in the Caribbean, Australia or South America... Neckermann makes it possible.

We sent out melted snowmen in a glass to selected Neckermann travel agencies. Content: a carrot, a few pieces of coal, some buttons – and a load full of water. During the campaign between October and December 2010, the glass was placed on desks and hence promoted the offer in a attention-grabbing manner.

Advertising Agency: Heye & Partner GmbH, Munich, Germany
Creative Directors: Fabian Hinzer, Jan Okusluk, Zeljko Pezely
Art Directors: Sarah Remböck, Monika Gruber, Katharina Bischof
Copywriter: Stefanie Mayerhanser

July 2010


mattgwilli's picture
13 pencils

Done by TBWA a few years ago. Bummer.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I mean, copying an idea is one thing but then presenting it as your own little creative idea is another. Thumbs down for Heye & Partner GmbH.

cracker66's picture
163 pencils

Hello Heye, you f***ed up.

fotdot's picture
673 pencils

Not so surprising.

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