National Foundation for the Deaf: Muffs of 2011

To raise awareness among home handymen of the importance of wearing hearing protection DDB New Zealand have created their own 'provocative' calendar to appeal to this male dominated audience.Itâs a parody on the thousands of male orientated calendars that already out there, yet at its heart it is a constant year long reminder for blokes to wear their ear-muffs.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative: Joe Hawkins
Head of Art: Dave Brady
Photographer: Spid
Retoucher: Gordon Moir
Designer: Casey King
Account Director: Jenny Travers
Via: bestadsontv

4 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

And the effectiveness of the campaign rests on them finding it hilarious that muff also means vagina? Hmm. Might be a decent single-instance punvert, but I sincerely doubt it'll be suffered for 12 months.

Guest's picture
Guest

It also relies on the target market being savvy enough to enjoy the joke.
I'm not sure of how many blue collar workers this is going to leave a lasting impression on.
It really requires someone that is self reflective in their approach to society and I'm not sure if this demographic is it. If it were such things designed at say advertisers I'd see it as a lot more effective.
For instance I could see that on my wall as fun piece that makes you think.

Roger Keynes's picture
Roger Keynes
5498 pencils

Now, if some kiwi chucks were wearing thum...! ;)

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

Appealing. 12 muffs in a 'ear makes sense, though I do wonder if a single poster is e-muff...

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