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Muffs of 2011

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Published/Aired: 
November 2010
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To raise awareness among home handymen of the importance of wearing hearing protection DDB New Zealand have created their own 'provocative' calendar to appeal to this male dominated audience.Itâs a parody on the thousands of male orientated calendars that already out there, yet at its heart it is a constant year long reminder for blokes to wear their ear-muffs.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative: Joe Hawkins
Head of Art: Dave Brady
Photographer: Spid
Retoucher: Gordon Moir
Designer: Casey King
Account Director: Jenny Travers

Comments (4)

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Anonymous Author's picture
Anonymous Author
1541 Activity Scores

Appealing. 12 muffs in a 'ear makes sense, though I do wonder if a single poster is e-muff...

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