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Moody Watch

Agency: 
Published/Aired: 
May 2012
Description: 

To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Advertising Agency: Campaigns & Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que

Comments (6)

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Highest Rated

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

???

arvin's picture
arvin
Activity Score 341

:(

kleenex's picture
kleenex
Activity Score 43493

blech....

Agamenon's picture
Agamenon
Activity Score 135

No.

ItMatters's picture
ItMatters
Activity Score 2167

It'd be great if it explains a bit more. A lot of 'so' and 'then' questions unanswered.

gonndo's picture
gonndo
Activity Score 1094

And...?

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

???

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