Natasha Goulbourn Foundation: Moody Watch

To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Advertising Agency: Campaigns & Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que

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6 comments

arvin's picture
arvin
341 pencils

:(

kleenex's picture
kleenex
26994 pencils

blech....

Agamenon's picture
Agamenon
135 pencils

No.

ItMatters's picture
ItMatters
2171 pencils

It'd be great if it explains a bit more. A lot of 'so' and 'then' questions unanswered.

gonndo's picture
gonndo
1092 pencils

And...?

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

???

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