MundoCar Shopping: For Sale

For sale.
So many options that you’ll want to get a new car right away.

In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall fake signs were produced to be put in the windshields of parked vehicles. In the back of the sign the campaign was revealed.

Advertising Agency: Kaapora, Florianópolis, Brazil
Creative Directors: Felipe Rosito, Maurício Carpena
Art Director: Fábio Castro
Copywriter: Guilherme Carvalho
Published: July 2009