MundoCar Shopping: For Sale

For sale.
So many options that you’ll want to get a new car right away.

In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall fake signs were produced to be put in the windshields of parked vehicles. In the back of the sign the campaign was revealed.

Advertising Agency: Kaapora, Florianópolis, Brazil
Creative Directors: Felipe Rosito, Maurício Carpena
Art Director: Fábio Castro
Copywriter: Guilherme Carvalho
Published: July 2009

Comments

Guest | Tue, 2009-09-01 21:23

great!

Guest | Tue, 2009-09-01 23:06

Simple and effective use of media

Guest | Wed, 2009-09-02 13:24

Not too bad but plenty of folks can't stand it when something is put under their wipers.

184 pencils

yctham | Wed, 2009-10-14 05:13

Ha ha! I'm one of the folks. =)

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