MundoCar Shopping: For Sale

For sale.
So many options that you’ll want to get a new car right away.

In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall fake signs were produced to be put in the windshields of parked vehicles. In the back of the sign the campaign was revealed.

Advertising Agency: Kaapora, Florianópolis, Brazil
Creative Directors: Felipe Rosito, Maurício Carpena
Art Director: Fábio Castro
Copywriter: Guilherme Carvalho
Published: July 2009

4 comments

Guest's picture
Guest

great!

Guest's picture
Guest

Simple and effective use of media

Guest's picture
Guest

Not too bad but plenty of folks can't stand it when something is put under their wipers.

yctham's picture
yctham
182 pencils

Ha ha! I'm one of the folks. =)

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